Role of the Graphic Designer
Looking at varied functions of design and its impact and implications, a designer in general and a graphic designer, in particular, can play a seminal role in resolving contemporary design issues. Graphic designers generate graphics for a variety of things mostly either for print media or for digital media. This is usually done on a task basis if you are a freelance graphic designer and if you are employed in a graphic design firm then it will be a part of your routine activity. Here at every, For instance, a graphic designer should always think about the larger concerns of design and society.
Designers must be able to work under extreme time constraints and much defined financial conditions and still should be able to produce quality work. In a large corporate set up a graphic designer must be able to understand and synthesize all the inputs received from a number of people such as technical experts, marketing personal, managers, and policymakers as well as visualizes and other co-designers. The graphic designer also has to understand user research feedback prepared by the marketing department and cost specifications determined by the budgeting department. Apart from these not so creative tasks, a graphic designer has to prepare a variety of sketches and models that demonstrate different approaches to the concept and prepare effective presentations.
Therefore, a graphic designer also needs excellent communication skills. The designer should be able to understand feedback and comments and should have a good eye for aesthetic design, and a solid understanding of the needs of the corporate world.
The designer faces an ideological dilemma at every juncture. The corporate world has its own interests. A designer has to take a call on various larger issues of design concerns and social concerns. If a designer is freelancing then he or she is likely to have a specialization in a particular area of design such as packaging design, illustration, calligraphy, typography, or web graphics.
The designer can make an impact as a freelancer by carefully strategizing design philosophy and integrating it with professional requirements. A successful graphic designer has an enviable life, choosing clients, and earning significant amounts of money.
However, a freelancer needs to keep with the current trends in the profession since whatever is acceptable today in the industry may not be acceptable the next day. This is also true for the individual style. Therefore, a graphic designer needs to develop a skill-set that is versatile and comprehensive. Super specialization should be avoided as far as possible. Apart from developing a certain skill set what is more important is the overall orientation of the designer — as a designer and as a human being.
As already described, a designer has to struggle and has to work under constraints of time and finance as well as one has to interact with a variety of stakeholders in the profession. In such a scenario maintaining an individual identity, adhering to the larger design concerns is a challenge. Every designer faces these challenges and develops a strategy to tackle them. A graphic designer with a robust design philosophy can make a historical contribution to the field of design.
1. According to you, why is it important for a graphic designer to create designs keeping in mind the cultural ethos of the
2. What are the three aspects of design? Explain with the help of your own examples.
3. Why is it important that a design consists of all three aspects aesthetic, teleology, and semiotics?
4. In your opinion what would happen if the design is functional but not aesthetic.
5. Write your views on the all-pervasiveness of design.
6. In the contemporary scenario a Graphic designer be a specialist or a generalist. Give your views.