Rural Marketing Strategies: Introduction, Definitions, and Strategic Options Available to Target the Rural Market
|Learn about:- 1. Introduction to Rural Marketing Strategies 2. Definitions 3. Strategic Options that are Available to Target the Rural Market.|
Also a decade ago, the rural market was more unstructured and was not a prioritized target location for corporate. Very few companies, mainly the agro-based ones, were concentrating in those markets. There were no innovative strategies and promotional campaigns exclusively for rural markets.